Well, one of the downsides of the convenience of digital cameras is, you see something cool, you take a picture, you transfer it to your computer, and there it stays for eternity.
So today, while working on a project, I remembered I had some cool shots of Apple’s store interiors in Shanghai and New York City. As I laid them out on the canvas, I began to see how different the LIFE that went on in the 2 stores in spite of an incredibly consistent corporate identity that is sooooo Apple.
So, what is markedly different, as far as I see, is how the Shanghai store has been designed as ‘islands’ that allow for more intimate interaction between potential customers and their family and friends. Very, very sensitive to the Asian culture (and especially the Chinese) of putting the family first, I would say.
Meanwhile, the NYC store seems like it has been designed for just who the original target market is – the yuppies – with tender touches for accompanying (and presumably older or less tech savvy) family or friends to rest as the protaganists get lost in their Apple world.