When you see “serious” publications like Businessweek and Knowledge@Wharton write about dating, you blink twice to check if you have not been momentarily dyslexic. But when they publish 3 articles between themselves but within the same timeframe, then it’s probably serious business (a trend?!) and you need to blog about it.

I wonder why the heightened interest in milking mobile devices, location-based services and massive amounts of user data for dating services? Or mobile lifestyle and dating services really do go hand-in-hand, as highly mobile people have less time to ‘bump’ into people with whom they can connect emotionally, and instead, choose to rely on giant data servers to match their choices so they won’t have to waste time?

Since when has finding the love of your life become so unromantic? Or is it just this die-hard romantic here who never learns from experience but chooses to keep walking down the same rough paths that get her stumbling multiple times during that romantic walk, only to leave with hideously unromantic scars?

There must be easier ways to find love. Or so he says. Mr. Amarnath Thombre of credits the site’s successful matches to “the choices users make on their site than what they say they want”. So, “I could make pretty accurate predictions about a woman who has been on the site for five years,” Thombre says. “It’s a lot harder when she’s on the site for five days.”

Er, but if she’s been on the site for five years, is she a player or is the system not so successful in accurately matching her to the man of her dreams?

The boom in Europe’s mobile dating scene utilizing LBS reminds me of an idea my colleague Yunqin mentioned in one of our brainstorms last year for transportation entertainment (gosh, do I miss those sessions!) She wishes for MRT match-making (she’s married and about to have a baby, by the way) so that we will get on the train, find someone that fits our profile nearby and entertain each other for the hour-long ride, instead of every one of us sticking our noses into our i- or A- phones, turning us into mobile hikikomoris. Really, not a bad idea at all, although real danger lurks with your whereabouts being so transparent.

Technology (in spite of Nokia’s infamous “Connecting People”) is disconnecting people (maybe that’s why also Nokia is in decline because ‘connecting people’ has virtually taken on a new meaning?) Haha, I love these puns, but honestly, technology should bring sociability back. Connecting people again, not virtually, but physically.


About transez

Design researcher: curious about people, passionate about life.
This entry was posted in digiworld, future, mobile, ramblings, urban and tagged , , , , , . Bookmark the permalink.

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